Automation & AI
Process Orchestration (APIs & Webhooks)
We connect the tools you already use and turn manual processes into flows that run themselves, with a record of what happened and an alert when something fails. Justified in hours saved, not in aesthetics.
Since 2008Working with its founder · 111x
Sound familiar?
- Someone on your team spends hours each week moving data from one system to another.
- The CRM and the billing system disagree and nobody knows which one is right.
- Reports arrive late because they have to be consolidated by hand.
- When one person goes on holiday, a process stops because only they know how to run it.
Where the manual work actually is
Almost never where people think. Walking the process with the person who runs it, the time is not in the visible task but in the seams: exporting a CSV, cleaning two columns, cross-referencing another system, fixing what did not match and uploading it again.
That is why the first phase is a map, and why it is measured in hours before anything is automated. Without that number there is no honest way to say whether the project pays for itself.
What it means for systems to talk
That a fact happens once and propagates on its own. A deal closes in the CRM and, with nobody typing anything, the invoice is issued, the project is created, the team is notified and Monday report already reflects it.
The piece that makes this possible is not magic: it is the APIs your tools already expose, plus an orchestrator in the middle that knows what order to call them in, what to do when one fails and who to notify.
What happens when something breaks
It breaks, because third parties go down. The difference is what happens next: retries with growing backoff, an error queue that does not lose the record, and an alert in the channel your team actually watches. A silent flow that has not run for three weeks does more damage than the manual process it replaced.
What changes, step by step
Today
4 manual steps
- A new client comes in through the web form
- Someone copies them into the CRMby hand
- Someone sets them up in billingby hand
- Someone creates the project folderby hand
- Someone pings the team on chatby hand
After
0 manual steps
- A new client comes in through the web form
- The workflow creates them in CRM and billing at once
- It provisions the folder and the access
- It posts a summary to the team channel
- It logs the run and alerts if anything fails
0manual touches per onboarding
What you get
- Map of the current process and the automated one, marking exactly where the manual work was.
- Flows deployed on your infrastructure or ours, whichever you prefer.
- Integrations with your systems APIs, including the ones with no standard connector.
- Execution logging and alerting - when a flow fails, you find out, not your customer.
- Retries and an error queue, so a third-party blip does not lose data.
- Documentation for every flow, so your team can operate it without us.
How we work
- 01
Process map
1 weekWalking the process as it actually happens, with whoever runs it by hand. We measure how many hours it costs before touching anything.
- 02
Automation in segments
2 to 5 weeksWe start with the segment that costs the most hours, not the easiest one. Each segment goes live before the next one opens.
- 03
Handover
1 weekDocumentation, alerting and team training so simple rule changes do not depend on us.
Investment
Scoped quote
A costed proposal within 3–5 business days
Scope drives price. Send us the project: within one business day we tell you whether it fits, and the proposal — what is in, what is out and what it costs — arrives within three to five business days.
The range depends on how many processes, how many systems need connecting and whether any of them lacks an API. The number comes out of the scoping call.
Proof of work
Frequently asked questions
Why n8n instead of Zapier or Make?
Because n8n can be self-hosted, which changes two important things: your data does not pass through a third party, and cost does not grow with execution count. If your volume is low and no sensitive data is involved, Zapier or Make are perfectly reasonable and we will say so.
What if one of my systems has no API?
It still gets solved, with more work. There are three usual routes - a scheduled exporter, an integration over email or the database, and in the worst case automation driven through the interface. All three get documented for what they are: fragile solutions worth replacing once the vendor opens an API.
How do I know a flow is not failing silently?
Because every run is logged and failures raise an alert in whichever channel you use. An automated flow that fails without telling anyone is worse than the manual process it replaced, because nobody is watching.
How much is actually saved?
We measure it before starting - hours per week on the current process - and measure it again afterwards. If the saving does not cover the cost within a reasonable horizon, we say so in the mapping phase and stop.
Can we modify the flows ourselves?
Yes. The handover training exists for that: changing a condition, adding a recipient or adjusting a schedule should not require a call.