18 years building software that keeps working

What changed our approach?

For years we offered a broad catalogue: development, marketing, hosting, domains and corporate email. Over time it became clear that our value does not lie in reselling infrastructure, but in engineering: designing, building and maintaining systems that solve real business problems.

So we specialised. We left hosting and domains behind to focus on what we master: fast sites and applications, and automations that free teams from manual work. We measure every project from start to finish, because its results show in the numbers.

How we work

A small team and direct work: you talk to the people building it, not to a management layer. Every project starts by measuring the starting point and ends by comparing against it. When the result does not show up in that comparison, we say so — that is the uncomfortable part of working with metrics, and also the reason to use them.

We operate from Bogotá on UTC−5. For a client in the United States that means a fully overlapping working day; for a European one, half a day. It is a real operational advantage over providers in Asia or Eastern Europe, which is why we mention it.