A campaign you cannot measure is a bet. The articles in this section cover the small pieces that tell you what works: tagging links properly, tracking the events that matter in a store, and making sure each page says the right thing when it is shared.
They also cover direct contact channels such as WhatsApp and QR codes, which in Colombia and much of Latin America start more conversations than a contact form.
Articles5
Which GA4 events should your online shop track?
Why badly configured analytics leads to bad decisions in e-commerce, which ecommerce events Google recommends for GA4, what data each one should carry and how to check they work.
What is Open Graph, and why does your link show no image?
What Open Graph and Twitter tags are, what image a shared card needs, why social networks keep showing the old version and the mistakes that leave a link blank.
What are UTM parameters, and how do you use them well?
What each of the five UTM parameters does, how to name them so your reports do not split, which mistakes keep coming up and why they never belong on internal links.
WhatsApp click-to-chat links for your business
What a wa.me link is, how to write the number so it works, which message to leave ready, where to place it and how to tell which channel each conversation comes from.
How do QR codes work?
What is inside those little squares, why they still scan with a logo on top or half scratched away, and the four rules that separate a QR code that works from one nobody can read.
Check it on your site
Free tools, no sign-up, that run the checks these articles talk about.
- UTM builderWell-formed campaign links, and the reverse: take any URL apart and strip the tracking from it.
- Open Graph previewSee how your link will look when shared, generate the tags, and find what is missing.
- WhatsApp link generatorYour number and a ready message: the link, its QR code and the button to paste on your site.
- QR code generatorLinks, Wi-Fi, contact or plain text. Your colours, style and logo, exported to PNG or SVG.
- Coordinates from a Google Maps linkPaste the link and pull out latitude, longitude, name, identifiers and the embed code.
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